Feel The Pulse

“5% increase in customer satisfaction corresponds to 25% increase in revenue” __ Harvard Business School

Creating visibility on what customers think about our products and services is important. Developing/ enhancing the ability and skillset to collect scientific evidence and drive effective decision making based on this data is paramount.

Evidence based management has uncovered the facts for decision making for quite some time – while warning the risks of basing decisions on untested beliefs. Collection of evidence based data has helped industries develop products that meet the desired needs and drives customer experience.

It is important that evidence based metrics are developed and applied to collect data that we need to orchestrate Customer Experience and grow customer relationships. The approach is guaranteed to create visibility on the current customer experience and the path to improve Customer Experience, Customer Loyalty & Customer Retention, and of course the topline revenues.